Creating Great Window Displays
Is your shop window display dull, cluttered with random objects and dead flies?
Do you want your display to grab attention?
Then you came to the right place. Visual Merchandising or window displays are a very powerful tool for selling. Retail stores, chain stores and mid sized shops are competing for business, especially as the festive season comes around again. Most window displays are lacklustre due to limited resources and imagination, whilst the chain stores have a template that they stick to, making the displays uniform and uninteresting, too bland to turn heads. Most retailers create badly laid out displays with little or no thought given to balance, colour or lighting. They are often messy, random and totally uninspiring. Continue reading “Visual Merchandising, Fabrics & Tips for a Stunning Window Display”
Choosing the right fabrics for your exhibition or any other staged event is vitally important. Select the wrong ones and you run the risk of your event coming off as cheap, which in turn can lead to potential visitors deciding to give your exhibition stands a miss. A lot goes into the design of a great stand and it is means the merging of everything from the company’s marketing message through to the branding and the materials used to create the stand in the first place.
All of this combines to form the first impression on the visitor, so we thought we would provide a little bit of help with at least one of these factors. Backdrops, photography screens and much more can be incorporated into an exhibition stand. Continue reading “Using Fabrics For Backdrops, Banners and Exhibitions”