The London Visual Merchandising and Display Show 2018

The Business Design Centre London

Walking into the great hall of the Business Design centre, I was taken aback to just how bright it is!  Having seen images online I was aware of the huge greenhouse like roof,  but the impact is obviously better seen in person. Daylight drenches the stands for today’s exhibition, into the showrooms outlining the second floor of the hall and even works its way down the ground floor premises showcasing online business solutions to printers and cutting machines you can watch. 
 
 
LONDON BUSINESS DESIGN CENTRE
 
This stunning structure seems to balance between Victorian splendour and contemporary design because of the huge amounts of glass used. The building was designed by  Joseph Paxton and opened as an Agriculture hall in 1862.
 
Islington BUSINESS DESIGN CENTRE
Joseph Paxton famously designed the immense crystal palace and an ornate greenhouse you could drive a horse and cart through in Devonshire House but unfortunately neither stood the test of time. 

Continue reading “The London Visual Merchandising and Display Show 2018”

Visual Merchandising, Fabrics & Tips for a Stunning Window Display

www

Creating Great Window Displays

 Is your shop window display dull, cluttered with random objects and dead flies?

Do you want your display to grab attention?

Then you came to the right place. Visual Merchandising or window displays are a very powerful tool for selling.  Retail stores, chain stores and mid sized shops are competing for business, especially as the festive season comes around again. Most window displays are lacklustre due to limited resources and imagination, whilst the chain stores have a template that they stick to, making the displays uniform and uninteresting, too bland to turn heads. Most retailers create badly laid out displays with little or no thought given to balance, colour or lighting. They are often messy, random and totally uninspiring. Continue reading “Visual Merchandising, Fabrics & Tips for a Stunning Window Display”

Using Fabrics For Backdrops, Banners and Exhibitions

Choosing the right fabrics for your exhibition or any other staged event is vitally important. Select the wrong ones and you run the risk of your event coming off as cheap, which in turn can lead to potential visitors deciding to give your exhibition stands a miss. A lot goes into the design of a great stand and it is means the merging of everything from the company’s marketing message through to the branding and the materials used to create the stand in the first place.

All of this combines to form the first impression on the visitor, so we thought we would provide a little bit of help with at least one of these factors. Backdrops, photography screens and much more can be incorporated into an exhibition stand. Continue reading “Using Fabrics For Backdrops, Banners and Exhibitions”