Visual merchandising or display as we used to call it, is an essential part of retail life throughout the year. At Christmas though, the ante is upped. All the sparkle and shine that get saved up during the year is thrown into shop windows in gleeful explosions of brilliant creative design.
London of course is the place to head to for a Christmas spectacle. Each street is hung with a different theme of lights and decorations flowing into each other. With the lights above and the stunning shop windows below, you become completely surrounded by glitter, sparkle and twinkling lights. If your inner Christmas metre is a tad low, coming here simply to view the scene will surely push it up to 10. It worked on me!
I visited London to view the windows and displays inside the shops to see what fabrics were being used for visual merchandising and how. So a I started to mentally compile my list, I found myself adding windows that didn’t use fabric. But hey, I was hugely impressed by the creativity and this list goes out to all the hardworking creatives who produced the fantastic displays. From the original creators to the physical end build. Thank you for keeping our shop windows alive! Read on for my personal take of the festive windows as a Christmas window countdown. Starting with ……
Walking into the great hall of the Business Design centre, I was taken aback to just how bright it is! Having seen images online I was aware of the huge greenhouse like roof, but the impact is obviously better seen in person. Daylight drenches the stands for today’s exhibition, into the showrooms outlining the second floor of the hall and even works its way down the ground floor premises showcasing online business solutions to printers and cutting machines you can watch.
This stunning structure seems to balance between Victorian splendour and contemporary design because of the huge amounts of glass used. The building was designed by Joseph Paxton and opened as an Agriculture hall in 1862.
Joseph Paxton famously designed the immense crystal palace and an ornate greenhouse you could drive a horse and cart through in Devonshire House but unfortunately neither stood the test of time.
Is your shop window display dull, cluttered with random objects and dead flies?
Do you want your display to grab attention?
Then you came to the right place. Visual Merchandising or window displays are a very powerful tool for selling. Retail stores, chain stores and mid sized shops are competing for business, especially as the festive season comes around again. Most window displays are lacklustre due to limited resources and imagination, whilst the chain stores have a template that they stick to, making the displays uniform and uninteresting, too bland to turn heads. Most retailers create badly laid out displays with little or no thought given to balance, colour or lighting. They are often messy, random and totally uninspiring. Continue reading “Visual Merchandising, Fabrics & Tips for a Stunning Window Display”
Choosing the right fabrics for your exhibition or any other staged event is vitally important. Select the wrong ones and you run the risk of your event coming off as cheap, which in turn can lead to potential visitors deciding to give your exhibition stands a miss. A lot goes into the design of a great stand and it is means the merging of everything from the company’s marketing message through to the branding and the materials used to create the stand in the first place.