London Windows 2018 : A Christmas Concept Countdown

Visual merchandising or display as we used to call it, is an essential part of retail life throughout the year. At Christmas though, the ante is upped. All the sparkle and shine that get saved up during the year is thrown into shop windows in gleeful explosions of brilliant creative design.

John Lewis Step into Christmas  window 2018

London of course is the place to head to for a Christmas spectacle. Each street is hung with a different theme of lights and decorations flowing into each other.  With the lights above and the stunning shop windows below, you become completely surrounded by glitter, sparkle and twinkling lights. If your inner Christmas metre is a tad low, coming here simply to view the scene will surely push it up to 10. It worked on me!

Covent garden giant christmas display

I visited London to view the windows and displays inside the shops to see what fabrics were being used for visual merchandising and how. So a I started to mentally compile my list, I found myself adding windows that didn’t use fabric. But hey, I was hugely impressed by the creativity and this list goes out to all the hardworking creatives who produced the fantastic displays. From the original creators to the physical end build. Thank you for keeping our shop windows alive! Read on for my personal take of the festive windows as a Christmas window countdown. Starting with ……

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