Choosing the right fabrics for your exhibition or any other staged event is vitally important. Select the wrong ones and you run the risk of your event coming off as cheap, which in turn can lead to potential visitors deciding to give your exhibition stands a miss. A lot goes into the design of a great stand and it is means the merging of everything from the company’s marketing message through to the branding and the materials used to create the stand in the first place.
All of this combines to form the first impression on the visitor, so we thought we would provide a little bit of help with at least one of these factors. Backdrops, photography screens and much more can be incorporated into an exhibition stand.
Why Use Fabrics
Those who have a lot of experience in the exhibition and trade show game will be able to recount stories of fabric banners that simply do not hold up to repeated uses. Older banners were often created with aesthetics, rather than durability, in mind, which meant that they could rarely be used too often before they started to lose their integrity and reflected poorly on the exhibition.
However, many modern fabrics remedy this problem, especially as an industry has sprung up around creating fabrics that are ideal for such occasions. Such fabrics offer plenty of choice in regards to how they will be used and the designs that can be incorporated into the fabric, which means they become instantly more attractive to designers.
Furthermore, modern fabrics offer plenty in the way of unique design features that can be used to draw eyes to the exhibition stand and help it to separate itself from the pack. Making smart use of such fabrics has now become imperative to the success of such events.
Types of Fabric Displays
Due to the versatility of modern display fabrics there are now many different ways that you can incorporate them into an exhibition. Larger stands will see plenty of value from a free hanging fabric that can be emblazoned with a company logo or other design that is created to catch the eye of visitors no matter where they happen to be.
On the slip side, if space is an issue it is important to maximise the potential of your fabrics. In these cases it is wise to make use of table top displays, free standing fabric banners and popup banners to drive your point home to anybody who passes by your exhibit. Even if you don’t have the space to ensure that everybody who visits the even sees you, it is still important to catch the eye of those who happen to wander past your stand, so making clever use of fabrics in smaller confines is still very important.
Many people prefer tension fabrics that can be twisted and manipulated in a variety of ways, as they add a touch of variety and design flair to the exhibition. Such fabrics are designed with exhibitions in mind and are thus fairly easy to assemble and manipulate to your requirements, while also offering a good counterpoint to the standard fabrics used in other displays.
Muslin is perfect for any exhibition that features photography as it is lightweight and can be purchased in bulk, which allows for flexibility in its usage. It can also be dyed with a variety of colours, meaning you can create a wide array of backdrops depending on your requirements.
Muslin has all of the characteristics of a great exhibition fabric, as it is also easy to store and transport, which is ideal for taking it from place to place. In fact, one of the main problems people running exhibitions will face when it comes to their fabrics is ensuring that they stay on good condition during transport, so having a fabric that is less likely to cause issues is a massive plus.
The only potential drawback with the fabric is that it does have a tendency to wrinkle fairly easily, which can become a pain when it is used multiple times. This can be solved in a number of ways. Firstly, investing in a handheld steamer will allow you to quickly smooth out any creases in the fabric before the display is erected, solving the problem fairly simply and with the minimum of fuss. Alternatively, if you want to avoid wrinkles altogether it may be worth searching out a muslin blend, where it has been mixed with synthetic fabric with the express purpose of avoiding wrinkles and creases. Either one will work fine, as long as you put a little time into maintaining the fabric when needed.
We currently stock Muslin in a variety of different colours, including a fire retardant variant that also comes highly recommended.
It may be a fabric that is more readily associated with clothing, but nylon can be used to your advantage when creating a display stand as well. The main advantages that it has is the ease in which it can be imprinted and manipulated to suit your design ideas. Struggling with fabrics is something that most people want to avoid, so having something that is fairly easy to work with s a definite plus.
Furthermore, it can also be used to take advantage of the lighting at the event. Nylon is fairly reflective in nature, so making use of it to help the display stand out a little bit more is a common tactic. Furthermore, much like Muslin, it is great for exhibitions that make use of photography as it can ensure the resulting pictures come out looking great.
We offer a wide range of nylons, many of which come in a wide range of colours. It is important to have an idea of what you want to do with the fabric before you decide on which one you want to use for your exhibit. As mentioned earlier, choosing the wrong one can lead to a lot of different problems down the line.