If your shop window display is dull, cluttered with random objects and dead flies? Do you want your display to grab attention? Then you came to the right place. Visual Merchandising or window displays are a very powerful tool for selling. Retail stores, chain stores and mid sized shops are competing for business, especially as the festive season comes around again. Most window displays are lacklustre due to limited resources and imagination, whilst the chain stores have a template that they stick to, making the displays uniform and uninteresting, too bland to turn heads. Most retailers create badly laid out displays with little or no thought given to balance, colour or lighting. They are often messy, random and boring. Continue reading “Visual Merchandising, Fabrics & Tips for a Stunning Window Display”
“What good is the warmth of summer, without the cold of winter to give it sweetness.” ― John Steinbeck,
Winter is upon us, the nights are getting darker, the days shorter and colder. Bears and squirrels are going into hibernation but You don’t need to sleep till Summer. Not with our range of warm fabrics to keep out the chilly North winds. Continue reading “Get Our Warm Winter Fabrics”
To design and make clothing, you will evidently need to consider the appearance of each garment. When it comes to designing a collection or trying to establish a capsule wardrobe, every element will need to be carefully deliberated. This includes the silhouette, shape, fabric, embellishments and design features such as pleats, gathers, pockets and collars. They all make an impact and can instantly change the overall look. In these blog posts we are going to review a variety of clothing elements to help you make informed decisions in your design process. Continue reading “The Elements of Design: Choosing the Right Collar”
When the venue and date of your big day is all set, you want the organisation of everything else to run smoothly so that it all comes together without any ‘oh I should have thought of that’ panics. One of the important parts of wedding planning is the decor to make such a special occasion look perfect. Type wedding decoration into a Google search and countless ideas will come up. Yet how to go about putting everything together is another matter, including the use of fabrics, paints, furnishing and decoration.
Continue reading “Important Ideas to Consider for Wedding Decor”
Velcro receptive fabrics are fabrics which are able to attach to the rough, hook side of Velcro. It is basically a fluffy surface consisting of lots of loops. These fabrics are commonly used for notice boards schools presentation boards at a trade show so that display visuals can be frequently changed and moved around easily. These loop fabrics are surprisingly strong (some more so than others) and can carry a lot of weight. As you can see from the video, some of the receptive fabrics have a better ability to hold onto the Velcro than others. Continue reading “Velcro Receptive (Hook and Loop) Fabrics”
The invention of Lycra completely changed clothing by reforming the comfort and fit of garments, making way for new concepts and designs. The development of Lycra in trousers and jeans made the skinny style possible and helped clothing to become more comfortable and easier to move in. Just by using a small percentage of elastane, jeans can fit more people better. Without any stretch jeans are very stiff, harder to get on and off and will need to be fitted more precisely for your body shape.
Lycra brought exceptional qualities to fabrics, creating new properties which were not possible before. Ever since it was first introduced, new Lycra innovations have continued to be developed under INVISTA. There are now so many different Lycra types it’s hard to keep up! Continue reading “A Revolutionary Fibre: Lycra”
To sum up this sustainability topic, which never really ends so long as we keep thinking about our planet and ethics, here are some key actions needed to make a difference.
But firstly, did you know that 30% of the carbon footprint associated with fashion actually lies with the consumer? One way specifically is through washing and even more so through tumble drying. Where cutting down on washes and using a drying rack will help our impact on the environment, here is what we can do to change the impact of the supply chain. Continue reading “7 Ways to be More Sustainable With Clothing”
Following on from the previous tartan post which questioned the special identity that tartan fabrics possess, here are snippets behind the background of a range of tartans. Some of these tartans are famously recognised and others are blessed with a meaningful context. The semiotics and connotations of especially the colours within a tartan is what really defines the design and makes each one distinct amongst the sea of stripes and squares. Continue reading “Tartan Stories: What’s in a design?”
Wouldn’t you feel better showing off an outfit when someone or something hasn’t suffered for it? The growing awareness of sustainable and ethical problems are highlighted on TV, through technology and on the internet. So it’s no wonder major clothing companies have come under strong disapproval (such as with the collapse of the Rana Plaza building in Bangladesh) forcing them into a type of obligation to show that a conscious effort is being made to be more ethical and ecological. The need for a good public image makes it complicated to know if it’s all just a facade, in reality hiding minimal ethical practices as most brands now have a section on their website with their ‘code of conduct.’ So I have compiled a list of what I perceive to be brands with the best intentions. Whilst there is no guarantee that the companies listed below are 100% reliable, they certainly shine through amongst the rest. Trying to make this list became a little confusing at times due to the lack in transparency of information, this is what makes it complicated because companies release little information with a lack of clarity. So as I pointed out in a previous post, the best sustainable practice is to not buy hoards of unnecessary clothing and go for quality rather than quantity. This doesn’t just mean the quality of the clothing but also the quality of the workers lives. Continue reading “The Most Sustainable Fashion Companies That You Should Know About”
Tartans are especially associated with Scotland. To some people tartans are simply a fashionable pattern whereas others believe they emerged as a way of differentiating the clans of Scotland, much like African head wraps can vary between regions. Ultimately they are a type of decorative cloth with patterns that can differ so much by just making a simple change, for instance the amount of stripes vertically or horizontally, the width, colour and the distance between the stripes. The diversity which can come from this has led to various areas in Scotland, or clans, to wear a particular tartan pattern, although it is believed that clan tartans were not truly recognised until later in the 18th century. Originally the fabric pattern would have depended on what the local producer made. So what is the history of tartan and why is the pattern so unique? Continue reading “Decoration or Descendants: What Makes Tartan Fabric Special?”